Digital Window
User testing, UX/UI re-design, and full site development for a website-as-a-service.
Digital Window is a marketing service that gets proven results for Hunter Douglas Dealerships. Together, we’re building a system that makes site development and quote generation easy.
So far, we have two sites up, with a third on the way. Jostar Interiors launched in February 2025, and Rich’s Home Fashion Center launched in Spring 2025. Both sites included full redesign and development, as well as large-scale SEO work, all completed single-handedly by me. Watch this space for new launches, coming soon!
Jostar Interiors
Jostar Interiors is an Edmonton-based interior designer, home renovation specialist, and Hunter Douglas dealer with 50 years in business. They needed a website that looks and feels as good as they do! Working within their brand guidelines and with their team of excellent designers, I redesigned and developed their site. We launched in February 2025, in time for their 50th Anniversary bash! A second phase wrapped up in late Summer 2025, focusing hard on local SEO with special considerations on AI search appearance.
Rich's Home Fashion Center
Rich’s Home Fashion Center is a New Jersey-based powerhouse when it comes to Hunter Douglas sales and repair. Pivoting to repairs during the pandemic, Rich’s Home Fashion needed a web presence as bold and dynamic and they are. Their new website excels on mobile, making product inquiries, repair requests, and quote generation a total breeze.
A multi-step build...
Each website has a product catalogue, and each product has a collection of colour swatches associated with it. The most challenging component of this project was building out the colour libraries, and categorizing those colours. I built a data scraper using Puppeteer, then categorized the colour collections programmatically using Python. Finally, I imported the colours into WordPress using some fancy PHP. The result is an easily navigable, fully organized colour system for each product.
Truly full-stack
I took this project from initial conception, to user testing, to complete UX/UI design, and full development. This means that I’m uniquely positioned to understand your requirements, and all sides of project work, from project planning, to design, all the way through the coding process. Curious how we can make this work for you?
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